Boost Oxygen is a leading seller of portable additional oxygen canisters in the world. They sell light cans of pure oxygen for non -use for non -use, older adults, people at high altitudes or anyone who experiences poor air quality or fire smoke.
The sale of their business in 2007 creates and creates the category they now lead – today Oxygen supports 99% market share. With the ability to sell their products online at the WOO store, they did not believe their range and grew their sales year -on -year.
“This is the category we are building and still building. We want to be known in the same way as Xerox for copying and Google is for search,” said Matthew Slywka, electronic shop and digital growth director in Boost Oxygen. “We try to make oxygen known for oxygen canisters.”
Honestly, 2011 used WooCommerce to manage their online sales and operations and achieved huge growth in years sincere. “WooCommerce was a very flexible, customizable platform for us to expand our business,” said Robert Neumer, CEO and founder of Boost Oxygen. “That’s why we chose it at the beginning. And we really grew up with it.”
In 2019 Rob built boost oxygen Shark tankA million dollars landed an agreement with a Canadian entrepreneur and television personality Kevin O’Leary.
After the show, they recorded a dramatic increase of 30% year -on -year sales from 2018 to 2019, when they expanded them to more than 8,000 retail places, including large -scale boxes such as Walmart, Dick’s Sporting Goods, Lowe’s and Independent Pharmaces.
Less than a year later, Pandemia Covid-19 Brught Respiratory Health to the Global Reflector. Their sales increased by an impressive 50% year -on -year from 2019 to 2020.
However, this sale in 2020 introduced a new challenge for increasing oxygen: they sold out an inventory of six months in just three days when the pandemic closed the nation. Several of their oxygen filling partners have shut down because of the pandemic that limited their offer.
At the beginning of 2021, they decided to move all production and fulfillment internally.
Everything from production to sales to marketing to meets the walls of 38,000 square feet of Boost Oxygen in Milford in Connecticut.
When Boost Oxygen was founded in 2007, they were only two employees who worked from an office of 200 square feet. Fast forward to this day and has grown there to more than 55 employees and their headquarters includes 17 offices, warehouse, transport and production areas. They also have a specialized sales team widespread throughout the US and several international employed.
Boost Oxygen integrates its wooocommerce storage operations to maintain everhything smoothly. They use the API connector Farapp to push orders from WooCommerce to Netsuite, where their operating team approves orders. After approval the warehouse meets the order.
When their business gained dynamics, their target audience moved. They started with a focus on sport, but quickly moved to height and older adults. This allowed them to reach their primary audience and spread to people with similar breathing.
The first day focused on the foundations: solid operations, logistics and customer service. No splendid or disturbing tricks are needed. They invest cumbersome in retail distribution, education and sales materials such as floor stands, case cards and displays. By comparing their approach to the basics of American football, the director of marketing banks described it “essentially blocking and solutions”.
Administration has a multi -channel dirty strategy
Their strategy of electronic trading is monitored by the same ethos. Their websites have changed the game for them in terms of consumer education.
When they used their blog to publish educational articles and optimize their SEO, their operation and sale appeared sharply. From there boostoxoxgen.com became an integral part of business. Currently, about 90% of their online sales are D2C.
From the beginning they operated as a wholesale and D2C. Another piece of their D2C strategy is subg, which accounts for almost 10% of their sales. Increasing Oxygen customers who register for collection can save up to 20%, depending on the size of the packaging they choose.
Their multi -channel strategies also included marketplaces and retail. Boost Oxygen owns a stunning 90% share in the oxygen market on Amazon, a birthday for 25% of their business. Their distribution of bricks and mortar included large players such as CVS, Walgreens and Walmart. In addition, they sell in a number of mountain resorts, where the only O2 tank sold is practical.
“WooComerce is a great choice for business that is trying to establish a website or get a high quality website at a very angular price,” Matthew nodded. For Boost Oxygen, one of the greatest advantages of using WooCommerce as their electronic trading platform is to obtain a high -performance e -shop without a high sky price.
“WooCommerce packs a ton of functionality in a very affordable package. I worked on exhaustive platforms that did not have a list of functions and functionality that WooCommerce has.”
– Matthew Slywka, director of electronic trade and digital growth, strengthen oxygen
Strengthening the oxygen momentum did not end after the impact of Covid-19. They continue to see great growth and Matthew and Rob give a lot of this success to their recent focus on advertising.
In 2024, on board on board the Klaviyo, the preferred platform for automating the WOO marketing, they intensified their efforts OE -mail and SMS. In addition, they devote marketing efforts and advertising to exhaust budget.
“We live a great responsibility in sale and increase spending on this channel to increase growth even more,” says Matthew. “We are doing a great job on targeting our customers through this channel and now starting to stream this year.
Boost Oxygen does not plan to slow soon. When they continue to focus on advertising, they also equalize their website to continue to grow online. This includes refreshing educational content shared with their blog and improvement of user experience and functionality.
They plan to add a new loyalty program via the Advanced Coupons extension and continue to introduce their new strategy of e -mail marketing via keyboard for Wooocommerce integration.
“We still have a long way – a lot of blue ocean in front of us,” says Rob.
Sydney is a social media manager (her colleagues could even say a witch of social media) and the respected curator GIF in Woo. When Shen does not create joyful content, she likes to spend time with his rescue PPS and a monthly shine as a keyboardist and singer in a rock band.